I
have never, ever in my life read or watched anything from the Voltron
franchise. I'd heard of it, knew it was a big deal but never
experienced it. The only time it really pinged my radar was when that
rumour went around that Cloverfield was a secret Voltron reboot and
that was... about as wrong as its possible to be, let's face it.
Now
I'm planning to watch a Netflix reboot of the thing. Why?
Well,
one of the oldest marketing ploys known to man: “This thing is like
a thing you loved before!” Netflix put up a trailer full of
animation, voice acting and humour that reminded me of Legend of
Korra and, of course, a short Google search later it turns out
that Joaquim Dos Santos and Lauren Montgomery of Legend of Korra
are working on this thing.
So,
philosophical question: do I want truth in this advertising?
Short
answer: … ish. Long answer: I
think this is one of the greatest traps in the creative world. You
absolutely cannot predict what someone will enjoy except by looking
at what they already enjoy. This is as true of a friend recommending
a book as it is of a multi-national corporation greenlighting a
movie. Netflix poured money into this thing because some of the
makers of Legend of Korra
wanted to make a Voltron reboot and here is how it has been marketed
to me:
1. The
animation looks like Legend of
Korra.
2. The
humour sounds like Legend of Korra.
3. There
is a comedy coward like Bolin in Legend of Korra.
4. Press
were very clearly told about Dos Santos and Montgomery's involvement.
5. Press
have speculated about the series based on this connection, as they
were meant to.
What
we need to disentangle here is that using this connection to interest
me and using it to entertain me are different ideas. Would I like
more Korra? Yeah, of
course I want more of the thing I enjoyed and I'm well up for Dark
Horse's sequel comics when they eventually deign to publish them. I'm
a nerd, which is just hedonism disguised as literary taste.
The
thing is that just producing the same thing again and again bores
your audience no matter how much they loved the first thing. I loved
Legend of Korra but I
already watched four seasons of it. What I hope, given that Korra
was a 1930s movie serial in cartoon form and Voltron seems to be a
Sentei series, is that I'm going to get a very different experience
from this series almost by default.
Essentially,
once I knew Dos Santos and Montgomery were involved I wanted to see
what they were going to do next,
not see what they did before again. I want to see them run off in a
new direction, just as Legend of Korra
ran off in a very different direction from The Last
Airbender.
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