Drink Wilkins Coffee... or else!

So here's a strange historical artifact: the Wilkins Coffee commercials produced by Jim Henson between 1957 and 1961 and they are a work of art.

The ads feature two characters: Wilkins (who, I kid you not, is the Kermit prototype puppet), whose job is to shill Wilkins Coffee, and Wontkins, who doesn't want it. Over the course of at least a couple of dozens commercials Wilkins tries to “persuade” Wontkins to try some. In pursuit of this goal Wontkins is repeatedly humiliated, threatened, stabbed, shot, run over, blown up, thrown out of aircraft and in various one-off indignities he is executed by electric chair, eaten by a whale and crushed by the Washington Monument.

Any number of these near or actually fatal humiliations are accompanied by Wilkins declaring “Things just happen to people who don't drink Wilkins Coffee.”. Hell, in one or two of them, after dispatching Wontkins, Wilkins even threatens the audience.

Its like the secret origin of The Muppet Show and you can watch it here.